Create Music Group Acquires Nirvana Digital, One of India’s Leading YouTube Enterprise Partners and Rights Management Companies

Move Dramatically Expands Create’s Global Footprint in One of the Fastest Growing Media Markets in the World.

Wayne Hampton, Jonathan Strauss and Alexandre Williams named Billboard’s 2020 Indie Power Players

Create Music Group, which focuses on unsigned artists that self-release their music, reports that it surpassed $100 million in revenue in 2019. Moreover, it says that it has 500 clients alone that generate $3,000 per month in revenue. “We’re laser-focused on creating a middle class for the music industry,” says Strauss, “and we believe that over the next five years, as we expand globally, we will have over 10,000 artists that are able to support themselves entirely through streaming royalties — something that has never been possible in the industry traditionally dominated by a select few.”

Create Music Group Now Offering Clients Daily YouTube, Apple Music/iTunes & Spotify Revenue Reports

The company will be the first distributor in the world to offer this capability. Los Angeles-based indie startup Create Music Group unveiled a new function on Monday (Jan. 28) for its distribution platform that allows clients to access streaming revenue figures from YouTube, Apple Music/iTunes and Spotify on a daily basis.

How Create Music Group Became Inc.’s No. 1 California Company: Proof You Can Profit From YouTube

By the mid-2010s, big-name artists like Taylor Swift and Paul McCartney were railing against YouTube: The site was home to loads of unauthorized uploads of their songs, and even the authorized versions paid paltry royalty sums. It was an even harder battle to fight for the much less famous–and less lawyered-up–musicians in the industry. So, a lot of them simply put music on YouTube for free and focused on other ways to make money.