June 2022 – Create Music Group

Create Music Group buys majority interest in YouTube channel network The Nations, launches Web3 JV

Create Music Group has acquired a majority interest in The Nations, a portfolio of curated music YouTube channels that reaches a collective audience of more than 60 million people. The deal also includes the acquisition of the independent record label Lowly. According to Create, Lowly artists have have generated over 200 million global streams in the […]

Create Music Group acquires viral marketing agency VRTCL

Create Music Group is expanding its social media marketing capabilities with the acquisition of content management and influencer marketing agency, VRTCL. Founded by Griffin Haddrill and Sean Young, Las Vegas-based VRTCL will continue to be led by Haddrill with the backing of Create, who have direct access to nearly 500 million social media followers through […]